Products first

Boosting telecom profits in the MENA region

Published: 21.04.2015
by Chady Smayra, Lancelot Sursock, Antoun Halabi

A comprehensive product profitability and simplification exercise is critical for telecom companies responding to today ’s market environment. With their business model currently rendered unsustainable by increasing competition and rising network costs, companies first need to analyze in depth their range of service offerings. The resulting product rationalization can then enable the restructuring of market-facing and back-end operations and infrastructure, in turn laying the foundations for significantly improved profitability.


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