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The Ideation Center is Strategy&’s think tank in the Middle East.
We provide thought leadership through insightful research, analysis, and dialogue that is true to the Middle East’s dynamics. We bring these ideas to the forefront through our publications and website... read more>
Latest Research
Generations A: Differences and similarities across the Arab generations

A critical element missing in the discussion of changes in Arab countries is a generational perspective. This survey and study allows policymakers and business leaders to take advantage of this valuable generational approach to framing social, economic, and employment policy…read more >
  More on Social Development Research>
Coherent Linkages: How to Foster Innovation-Based Economies in the Gulf Cooperation Council

Innovation is the key to building a resilient economy. It encourages enterprise, which in turn contributes to economic growth. In developed countries, strong innovation cultures foster an environment that takes ideas from creative spark to commercial launchread more >
  More on Economic Development Research>